DeSign ThinKing
"Decisions in this world are seen as driven by
emotion more than logic; desire is seen as a more powerful
motivator than reason. In this world, there is only one individual
“truth”—and answers are “better” or “worse.”
emotion more than logic; desire is seen as a more powerful
motivator than reason. In this world, there is only one individual
“truth”—and answers are “better” or “worse.”
Keep yourself in the User's Shoes: Design Thinking is the approach to solve problems by understanding the user's needs and developing an insight to solve those problems.Mindset: Only through contact, observation,empathy with the end users, you can expect to design solutions that fit in their environment.
Opposition: Design thinking is in opposition to the traditional managerial approach of solving problems like- Brainstorming Sessions held in the Board Room.
Opposition: Design thinking is in opposition to the traditional managerial approach of solving problems like- Brainstorming Sessions held in the Board Room.
Process: Design thinking gives different names for the steps with same overall objective of solving the problem.
Understand the Goal
Understand the Goal
- Observe the needs: Take interviews, Connect with friends who have same domain.
- You should watch what they do, not what they say."If I asked people, what they wanted; they would have said faster horses!"(Henry Ford..probably). So as designer you have to understand users better than they understand themselves.
- Synthesize a solution and come up with a view statement, that would fix only one of all the identified problems. The view statement should be based User Type+Needs+Insight. Example- Users: Students of a School,Need=Few Computers whole Classroom,Insight: By allowing multiple mice, sharing one screen- all the students can work together but one by one. Non Profit Organisations generally use design thinking to make a difference.
- Generate as many ideas as possible.You can set for yourself a time limit of 60-100 ideas / minute.
- Generate a prototype of all your ideas and make a prototype. You can make various prototypes and each prototype should answer various questions. Ask users and their views on your prototype. Users look at the low-fi prototype and see potential and high-fi prototype is looked as a problem. Ask users to use the prototype and to perform 2-3 tasks with that prototype. Take their feedback- 2 things they liked and one think they expect that should be in the prototype.
- Repeat the same procedure after learning the insights if required.
SYNTHESIZING A SOLUTION
